Chapter 2 Internet Marketing News Analysis and Reflections

Chapter 2 Internet Marketing News Analysis and Reflections

Internet News Analysis

Source: http://blog.clickz.com/080208-102255.html

What I learned:
The auto maker, Mazda, has just introduced a new "video game" to You Tube called The Drive. The Drive was inspired by actual Mazda Drivers who posted footage of them driving on the popular site, You Tube. It allows uses to choose and customize between two of their new cars, for what they call the "immersive on-live driving experience, and allows divers to pick everything from the type of road the want to travel on, the the type of music. It is intended to target drivers with a sport car driver mentality.

Analysis:
This relates Internet marking in the fact that even auto makers are having to find their "nitch" on the internet. In the readings from this week, I learned how very important it is for companies to be able to stand out from their competition, and I believe that with this, Mazda is doing just that.


Reflections:


One thing that I learned from the lesson this week was that I defiantly take the internet and its contents for granted. The amount of thought and time that goes into say, Dells Internet Chain, is tremendous. In our day and age of immediate results and constant change, the internet has defiantly revolutionized the way we work and live on every level. Much of this new technology is quietly adapted into our everyday lives, and although we may notice a slight difference in the way we live, I dont think we realize the impact it has made. Take for example the RFID system. Not only is it being used in stores for inventory and marketing proposes, but looked at the way it has changed the everyday commute with a little thing they call the I-Pass. How excellent is it to be able to pay a toll with out having to stop?! I can only imagine the near feature when we will be able to grocery shop like that.
Another thing that caught my attention is the fact that not only has internet marketing taken over on a corporate level, but they are now writing self-help books on how to actually do it at home your self. Something so complicated that many of us dont even attempt, yet so easy to figure out that that it can be taught in a 204 page book. Just as Im sure the creators of the internet had no idea the impact of it would be, we are yet to see the peak of the marketing techniques in store for us.