Chapter 12 Internet Marketing News Analysis and Reflections

Internet Marketing News Analysis:


Source: http://www.emarketer.com/Article.aspx?id=1006198&src=article_head_sitesearch
E-Mail Marketing still works
Author: Unknown
Date: April 21, 2008



What I learned: This article talks about how permission based marketing is working. The articles says that e-mail is second only to customer reviews when it comes to influencing on-line purchases. On the other hand, about 1/3 of this studies participants had stopped doing business with at least one company because of their poor e-mail marketing practices. Most consumers only want to receive messages that are only relevant to them and there seems to be a big gap in what consumers and marketers feel to be. Once again it puts spammers in a negative light as they seem to ruin it for everyone by just pushing mass mailings that lack content pertaining to the recipient. This corresponds with chapter 12 in the way that consumers are not always trusting of actions preformed on the internet due to things that have gone on in the past.








Reflections: Chapter 12, Social and regulatory Issues, talks about trust between the internet marketers and the internet's users. The lack of trust on the internet does add up. the book says that 43% of internet users have used filters to block emails that were considered un-wanted and 84% of users have refused to give out their information on a web site because they felt as though it were too personal and unnecessary. The fact that people are willing to take such precautions to protect their information could hinder the efforts of marketers. They are realizing this and becoming more and more concerned.