Chapter 14 Internet Marketing News Analysis and Reflections

Internet Marketing News Analysis

Source:http://www.emarketer.com/Article.aspx?id=1006262&src=dp1_home
Men and woman differ on Social Networks
Author: Unknown
Date: May 7, 2008


What I learned: This article is about social networks and the fact that they differ in usage between woman and men. The article states that women generally have more friends opposed to men and that they spend more time on-line nurturing and building relationships where as men are more focused on acquiring relationships.





Reflections:
Chapter 14, The wireless and Convergence is about how the internet has become a key element in todays marketing strategies and it looks as though it is here to stay. When the internet burst into the publics eye in 1996, the consumer adaption rate went through the roof. Consumer adaption is the process in which consumers go through when they are confronted with a new product. Products with high components of technology usually require the customers undergo a substantial amount of learning to operate the new item, as did the internet. Because the learning process of the Internet was successful, people integrated it to become a part of their everyday lives. We are yet to see a slow down of the learning and capabilities of this mighty system.
Technology is taking over our lives in many ways. I couldnt believe when I read about the parking meters that not only call you when your times about to expire, but also have the option of adding monies to the meter. I must agree with the tourists that have deemed this a improvement in the parking experience, especially in the bigger cities where parking is usually a problem. As the book states, " Marketers must be prepared to to meet customer needs for content wherever and whenever they need it.", especially as the mobile environment places more and more stress on marketing systems.
Adaption of new technologies catch on differently in different markets. Because of many reasons Third-generation systems have caught on quicker in countries such as Japan, Korea, China India and even Europe. Some of this is because some cultural environments just have a unusually receptive mind set towards new technology. Another is the fact that a lot of these countries have compact geographic areas with very dense populations. Yet another reason is the way that we as Americans have adopted to the wired internet and are content with the fact that we have easy enough access to it. Although we differ from country to country, it is clear to all of us that we will be seeing more and more technology at use in our everyday lives.