Chapter 1 Internet Marketing News Analysis and Reflections

Internet Marketing News Analysis
Source:
http://blog.clickz.com/080130-220600.html
What I Learned:
In reading this article, I learned that The Wall Street Journal On-line, NBC Universal and CNET Networks have teamed together with Loomia to create a application called SeenThis. SeenThis will allow social network users such as facebook to follow and send links from the various contributors to specific articles and content. The application is hoping to avoid blowback about privacy concerns like the previous application have, stating that it has an "opt-in" component necessary to use it. Loomia is hoping to help readers promote the "have you seen this" aspect of social Net-working.
Analysis:
This relates directly to Internet Marketing in the fact that even the major U.S. newspapers are finding a new way to Market themselves by means of this mass communication system we are calling "Social Net-Working".


Chapter 1 Reflections
One thing I learned in chapter 1 that I found to be very interesting was just how many people use the internet daily and what exactly they are using it for. With 64% of Americans feeling as though their daily lives would be affected if they weren't able to access the internet, and 73% of Americans who use the internet on a daily basis, it just goes to show how very quickly technology can take hold and change our lives. In just fifty years, the internet has gone from something developed for Military purposes to something over half of all Americans think they basically could not do without. From shopping to seeking medical advice, even do it your self projects, I bet DARPA never imagined a world like this.
It was also very interesting to me to learn that it caught on so quickly in the business world that it created a small epidemic, the demand was far greater than the technology. Once the technology caught up and the "bubble burst" the internet continued to and still continues to evolve and grow in ways no one thought possible. With $2.3 trillion in business to business sales estimated in 2004, the internet has not only changed our personal lives, but also the way business are marketing themselves and doing business. On-line advertising dollars are being spent in great amounts by both major and smaller companies, with manufacturers such as Lexus finding that 70-80% of luxury car shoppers are using the internet as a way of researching products (cars). With online advertising revenues reaching $12 billion in 2005 alone, it is no wonder they are working on a new Internet2 network, said to be 100 times faster.
With personal computer and internet use constantly growing, one thing I'm sure we can expect to continue to see is new and inventive ways for companies to try to get their message across. With Wal-Mart being the top on-line retail site, its a wonder why you open your e-mail account to find sales fliers and promotions staring you in the face. In a day and age where we are known as a generation of immediate results, companies are going to be more aggressive at trying to reach us and get us involved. Standing out as one in a million is, I'm sure, no easy job. It is said that the average consumer looks at a particular ad for no longer then three seconds. This is probably the reason that companies are paying big money to Marketing Agencies who are more focused then ever on reaching the internet market.
The internet has also changed the way buisness work in quite a few ways. One, small business that have until now have been only able to produce on a local level are now finding it easier then ever to function globally. From communicating with customers to creating new partnerships, the internet is defiantly making the world more accessible to everyone. By being able to sit and write an email and send it to multiple users, companies can now spend time and money in other areas that 20 years ago may have been spent on simply trying to keep everyone "on the same page". Another way that the internet has changed the way people do business is by being able to advertise and place products anywhere around the world. Say I want a fine Italian sweater actually handmade by a sweet old Italian woman somewhere in Venice. All I as a consumer have to do is look her up, place an order and as long as she has advertised correctly, a week later I have a sweater that 10 years ago I would have had to travel half way around the world to get! As the internet evolves so will our everyday lifestyles.