Chapter 14 Internet Marketing News Analysis and Reflections

Internet Marketing News Analysis

Source:http://www.emarketer.com/Article.aspx?id=1006262&src=dp1_home
Men and woman differ on Social Networks
Author: Unknown
Date: May 7, 2008


What I learned: This article is about social networks and the fact that they differ in usage between woman and men. The article states that women generally have more friends opposed to men and that they spend more time on-line nurturing and building relationships where as men are more focused on acquiring relationships.





Reflections:
Chapter 14, The wireless and Convergence is about how the internet has become a key element in todays marketing strategies and it looks as though it is here to stay. When the internet burst into the publics eye in 1996, the consumer adaption rate went through the roof. Consumer adaption is the process in which consumers go through when they are confronted with a new product. Products with high components of technology usually require the customers undergo a substantial amount of learning to operate the new item, as did the internet. Because the learning process of the Internet was successful, people integrated it to become a part of their everyday lives. We are yet to see a slow down of the learning and capabilities of this mighty system.
Technology is taking over our lives in many ways. I couldnt believe when I read about the parking meters that not only call you when your times about to expire, but also have the option of adding monies to the meter. I must agree with the tourists that have deemed this a improvement in the parking experience, especially in the bigger cities where parking is usually a problem. As the book states, " Marketers must be prepared to to meet customer needs for content wherever and whenever they need it.", especially as the mobile environment places more and more stress on marketing systems.
Adaption of new technologies catch on differently in different markets. Because of many reasons Third-generation systems have caught on quicker in countries such as Japan, Korea, China India and even Europe. Some of this is because some cultural environments just have a unusually receptive mind set towards new technology. Another is the fact that a lot of these countries have compact geographic areas with very dense populations. Yet another reason is the way that we as Americans have adopted to the wired internet and are content with the fact that we have easy enough access to it. Although we differ from country to country, it is clear to all of us that we will be seeing more and more technology at use in our everyday lives.

Chapter 13 Internet Marketing News Analysis and Reflections

Internet Marketing News Analysis:

Source:http://www.emarketer.com/Article.aspx?id=1006250&src=article1_home
Where is Ad spending headed?
Author: Unknown
Date: May 2, 2008


What I learned: Thisarticle talks about how the economic slow down and how it will effect media spending in the future. In 2008 we are seeing a growth in spending, especially T.V. media, and is due to the election and the Olympics this year. Another few reasons that spending seems to be behind the economic stress is the facts that, budgets for advertising is usually set aside in advance, companies don't want to decrease marketing until it is very clear that the consumer spending has made cut-backs, and also companies don't usually alter their ad budgets until they have seen decreased revenues. It is predicted that the total spending in the U.S. in 2009 will grow up to $300 billion regardless of the economy due to the rapid growth of on-line advertising and spending.






Reflections: Chapter 13, Leveraging the Market Knowledge asset, talks about the success of marketing programs and how they have become an essential part of todays business environment. Part of creating programs in todays fast paced world is knowledge management. Knowledge Management helps to deliver information to customer service personnel and decision makers to help ensure that the customer service experience is delivered seamlessly. This requires taking huge amounts of data and combining it into a program that is usable and can simulate the best of the customer service workers.
Explicit knowledge exists in most corporate material. In order to develop a knowledge based marketing system, it is essential to use profiles and the correct data. To do so, you must first locate the relevant material and then to incorporate it into the correct format. Although challenging, it is a well understood task, and the better the qualitative information, the better the results.
The first step in constructing a system is to collect tacit knowledge directly from people who posses it and to incorporate it into the system. It is time consuming and costly. Some parts of the system are not visible and are not part of the workers expertise and some of the information they do posses may just be hard to describe it well enough to be interpreted in a meaningful way.